More people are asking platforms like ChatGPT, Gemini, Claude, Grok and Perplexity which businesses they should trust.
Vizaeo shows you whether your business is being recognized, mentioned and recommended—and gives you a clear plan to improve your visibility.
We call the core process Entity Resolution: confirming how AI systems identify, categorize, and develop confidence in a business, and converting those signals into clear, prioritised recommendations that any business owner can act on without needing a technical background.
We have a track record of operating ahead of major platform shifts. From early mobile software development to building applications for the first day of the Apple App Store, we have been here before. A new platform emerges, most businesses do not know it exists yet, and the ones who understand it early build advantages that are very hard to close later.
AI search is that moment now. Vizaeo is built for it.
Search engine optimisation improves your ranking in Google results. Vizaeo measures something separate: whether AI assistants know about, recognise, and recommend your business when customers ask them directly. These are two different discovery channels. Strong Google rankings do not automatically translate to strong AI visibility.
Large language models do not have a simple ranking algorithm. They synthesise their recommendations from multiple layers of information, each of which either strengthens or weakens your position.
Training data authority is one of the most significant factors. Press coverage, industry publications, and high-authority websites that mention your business become embedded in the model's knowledge. The more reputable the source, the stronger the signal.
Content freshness matters too. Models with web access prioritise recent content. Outdated websites, stale business information, and old blog posts actively weaken your presence even when your business itself is thriving.
Entity recognition determines whether the AI can clearly identify your business as a distinct entity. Schema markup, consistent name, address and phone information across directories, and structured data all help AI models lock onto who you are and what you do. Without this, the AI may confuse you with a competitor or simply draw a blank.
Sentiment patterns shape the AI's perception in ways most business owners never consider. How your business is discussed in reviews, testimonials, case studies, and online conversations directly influences whether the AI frames you as a trusted recommendation or a passing mention.
Category association is the final piece. A business clearly associated with a specific niche gets recommended far more often for that niche than a business that tries to cover everything. Specificity builds AI confidence.
Not all AI platforms work the same way, and that matters enormously for your visibility.
ChatGPT is the largest AI platform by users. It combines vast training data with real-time web browsing and tends to favour well-known businesses with strong, broad web presence.
Claude values depth and quality of content over recency. It synthesises from training data without real-time search, which means detailed, authoritative content about your business carries particular weight here.
Gemini is deeply integrated with Google's search index. Businesses with strong Google presence, including a complete Google Business Profile and strong local SEO, tend to perform well on Gemini. But it is not a direct translation. Gemini applies its own reasoning layer on top of search data, so rankings can differ significantly from your Google position.
Grok is built on social signals and real-time data from X. Businesses with active social engagement and real-time relevance surface more frequently here than on other platforms.
Perplexity always searches the web before answering, making it the most responsive to fresh content and current SEO. If you have recently improved your web presence, Perplexity will reflect those changes faster than any other platform.
Being visible on two or three platforms but absent from the others means missing entire audiences. Vizaeo measures all five so you know exactly where you stand and where the gaps are.
AI responses are inherently variable. Ask the same question twice and you may get different businesses mentioned. A single query test can be lucky or unlucky. It tells you very little.
Vizaeo solves this with consensus scoring. Each query runs multiple times per platform. Only consistent mentions are counted. If a business appears in four out of five runs for the same query, that is a strong signal. If it appears in only one out of five, it is likely noise. The result is reliable, reproducible data rather than a snapshot that could mean anything.
